We hypothesise that Universities do little to prepare students for working within digital agencies. Universities provide interactive media students with a designated multi-purpose ‘lab’ which often consists of a series of rows of desks with computers, which resembles the spaces of a call centre rather than that of a digital agency. This format fails to promote collaboration, sharing ideas and certainly, movement around the space (active learning).

This project aims to investigate how do flexible teaching spaces that mirror creative industry agency practice inform and/or extend the intellectual skills, core/key skills and personal attributes of students on the Interactive Media programme?